M.SRIVASTAVAPortfolio / Vol. 01

← Portfolio index§ 03 / 05 — Services

§ 03·Service

Creative Campaigns

Scroll-stopping ideas that turn into conversations.

From punchy one-liners to campaign-led illustration and end-to-end video. Campaigns brands get fan mail for.

Ideas people screenshot, share, and steal.

§ The approach

How I work

Insight first

The one tight insight the campaign hangs on. If it doesn't survive being said out loud in one sentence, it's not sharp enough.

Concept & craft

Scripts, captions, visuals, voice-overs, written, briefed, art-directed. I don't just ship ideas, I ship the execution.

Distribution-native

Design for the feed it lives on. A Blinkit ad isn't a billboard. A Reel isn't a TVC. Build for the platform.

§ Proof

Case studies

1 / 5

Visit Arata ↗

Things you can't do if you have curly hair. Arata × Blinkit.

Challenge

Arata needed to land on Blinkit's 10-minute delivery promise without feeling like a transactional ad.

Outcome

A campaign that made the brand feel human, not promotional.

Approach

01Illustrated campaign centered on shared frustrations of curly-haired women in India.
02Punch-in-punch-out one-liners: 'Can't escape being called noodles.' 'Can't wash your hair in 10 minutes.'
03Resolved with: 'But you CAN order your solution in 10 minutes. Arata on Blinkit.'

Blinkit

Partner

Illustrated IG series

Format

Empathetic + punchy

Tone

See it live

InstagramSee the campaign↗

Case / 02Voy India

Role

Creative & production lead

Uncovering GLP-1s, the podcast that made obesity care talkable.

Challenge

India doesn't talk about obesity honestly. We needed a format that got doctors, patients, and critics in the same room.

Outcome

A category-defining show in a sensitive category. E03, 'The Truth About Obesity in India', became the social anchor.

Approach

01Conceived, wrote, and directed the podcast end-to-end.
02Managed post-production and publishing across YouTube + Instagram.
03Complemented with 3-month user journey reels and creator activations.

Series

Episodes

End-to-end

Role

Novo Nordisk

Partner

See it live

Also delivered for

EaseHawkPlayShifu

Got a brand like this?

Start a project↗

§ Other services

01 /↗

Digital Advertising

Let’s build together✦
Available for briefs✦
Brand · Campaign · GTM✦
meetalisri.sri@gmail.com✦

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗