M.SRIVASTAVAPortfolio / Vol. 01

§ 01·Service

Marketing Strategy

I don't just build brands, I reinvent them.

Sharpening identity, positioning, audience, and voice into a magnetic experience that people remember. I work where strategy meets craft, the brief, the deck, the caption, the hook.

A brand glow-up with serious impact.

§ The approach

How I work

Audit & insight

Map the brand as it is today, and how it's being perceived. Go deep on the audience, category landscape, and what's getting ignored.

Positioning & voice

Sharpen the one thing the brand stands for. Craft a voice that cuts through, warm where it should be, sharp where it needs to be.

Playbook & activation

Translate strategy into a living playbook: channels, content, and campaigns. Ship it, measure it, iterate.

§ Proof

Case studies

Case / 01Arata

Role

Brand & marketing lead

Visit Arata ↗

Built Arata from a two-product label into a cult D2C name.

Challenge

Arata had 25+ products in development but consumers recognized only two. The positioning was scattered and the brand gave people no clear reason to follow.

Outcome

Scaled 10K to 80K organic followers with no paid pushes, and walked out of Shark Tank India with 1 crore+ in investment.

Approach

01Sharpened positioning and voice across the full haircare, skincare, and styling range.
02Rebuilt the brand architecture and category logic end to end.
03Grew the audience organically with a product-led content system.
04Wrote the Shark Tank pitch, turning a TV moment into a lasting brand flywheel.

10K → 80K

Followers

1Cr+ raised

Shark Tank

Brand · Positioning · Content

Scope

See it live

Also delivered for

Voy IndiaPlayShifu

Got a brand like this?

Start a project↗

§ Other services

02 /↗

Digital Advertising

Let’s build together✦
Available for briefs✦
Brand · Campaign · GTM✦
meetalisri.sri@gmail.com✦

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗