M.SRIVASTAVAPortfolio / Vol. 01

← Portfolio index§ 05 / 05 — Services

§ 05·Service

Digital Advertising

Cut through the noise, without sounding like a robot wrote it.

Engaging newsletters, high-converting ads, automated customer journeys. Performance-led, personality-first.

Inboxes people actually open. Feeds people actually follow.

§ The approach

How I work

Audience + hook

Who's reading? What do they need in the first three seconds? Build from there.

Channel-native craft

Emails that read like a text. Ads that earn the click. LinkedIn posts that don't feel like LinkedIn posts.

Always-on loops

Automated journeys, lifecycle triggers, performance reviews. Ship weekly, review monthly.

§ Proof

Case studies

Case / 01PlayShifu

Role

Content & lifecycle marketing

Visit PlayShifu ↗

Email and LinkedIn that didn't feel like email and LinkedIn.

Challenge

PlayShifu had an audience of parents and a B2B buyer set, both tuned out of traditional tactics. They needed content that felt warm and human in international markets.

Outcome

Products rated 4.6+ stars from 20,000+ customer reviews. Tacto Doctor became a top-3 bestseller and received a Toy of the Year Award nomination in the USA in 2021, competing against LEGO.

Approach

01Re-wrote lifecycle emails to read like a friendly brand, not a CRM.
02Built a LinkedIn B2B series, thought leadership that didn't read like thought leadership.
03Developed launch communications for US, Canada, and Russia markets.
04Tested subject lines, hooks, and CTAs ruthlessly.

Toy of Year nom.

Award

4.6★

Customer rating

US · CA · RU

Markets

Case / 02Voy India

Role

Content engine lead · current

Visit Voy India ↗

Always-on reel engine, from GLP-1 explainer to onboarding story.

Challenge

A daily content feed in a regulated, sensitive category, without going stale or off-message.

Outcome

A feed that shows up consistently, sounds like a person, sells like a product.

Approach

01Always-on reel calendar covering explainer, user journey, feature, trust & safety, onboarding, retention.
02Influencer activations blended with doctor-led credibility.
03End-to-end: shot, directed, post-produced key pieces.

Daily

Content cadence

Reel · Collab · Photo

Formats

End-to-end

Creator ops

See it live

Instagram@joinvoyindia↗

Also delivered for

ArataEaseHawk

Got a brand like this?

Start a project↗

§ Other services

01 /↗

Website Content

Let’s build together✦
Available for briefs✦
Brand · Campaign · GTM✦
meetalisri.sri@gmail.com✦

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗