M.SRIVASTAVAPortfolio / Vol. 01

§ 02·Service

Product Marketing

Product stories that captivate.

Pinpointing the perfect customer. Building go-to-market strategies that hit hard, from launch campaigns to lifecycle. Your product doesn't just launch, it shines.

Launches that land. Conversions that compound.

§ The approach

How I work

Positioning & message house

Define who it's for, what it does, why it matters, and the one line people will actually remember.

Launch system

Launch campaigns that land across paid, organic, and earned. Pre-launch buzz, launch-day punch, post-launch momentum.

Lifecycle & expansion

Onboarding, retention, expansion stories. Keep the product top of mind after the launch week ends.

§ Proof

Case studies

Case / 01Arata

Role

Product marketing & content lead

Visit Arata ↗

From 10K to 80K, built a tribe, not a follower count.

Challenge

Arata had a clean-hair-care product line that needed a cult following. D2C beauty is crowded; attention is rented, not earned.

Outcome

A brand people screenshot, not scroll past. Scaled from 10K to 80K. Shark Tank moment that kept paying dividends.

Approach

01Product-led content system across IG + Blinkit.
02Hair Fix Stick launch with a Mumbai city takeover, 'Bombay Meri Jaan, Arata has landed.'
03Wrote the Shark Tank pitch, turning a TV moment into a sustained brand flywheel.
04Creator + community programming for retention.

10K → 80K

Followers

Launch campaigns

Featured

Shark Tank

See it live

Case / 02Voy India

Role

Brand & GTM lead · current

Visit Voy India ↗

Turning a clinical category into a cultural movement.

Challenge

GLP-1s are a medically serious category with regulatory sensitivity. Voy India needed to feel human, premium, and trustworthy, without sounding like a pharma ad.

Outcome

A category that usually feels clinical now feels like a movement people forward to group chats.

Approach

01Built the full product communication ecosystem, app copy, user journeys, feature explainers.
02Trust & safety messaging woven into growth content, not siloed.
03Doctor-led credibility + creator-led reach in the same feed.
04Price-unlock moment: 'At just ₹499.'

₹499

Price unlock

Daily

Content engine

First-of-kind

Digital Advertising

Let’s build together✦
Available for briefs✦
Brand · Campaign · GTM✦
meetalisri.sri@gmail.com✦

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗