M.SRIVASTAVA
Say hi→
Vol. 01 / 2026Page 001

Hi, my name is

Meetali

Srivastava

NEW

0-1 brand building. from strategy to shoot.

The substance

I come in when there’s no playbook. I leave when there’s a brand, a team, and a strategy that runs without me. Six years building zero-to-one for Indian startups, one of them got acquired.

Currently

Building content & GTM at Voy India, India’s first GLP-1 weight-loss platform. Previously: Early → acquired by Voy UK.

Meetali Srivastava
Fig. 01 — Portrait
35mm · B&WNew Delhi, IN

Stats at a glance

10K→80K
Arata · organic
1 acq.
Early → Voy UK
10+
D2C · HealthTech · Tech
Scroll for the good stuff↓
  • Brand Strategy✦
  • Product Marketing✦
  • Creative Campaigns✦
  • Content & Copy✦
  • Digital Advertising✦
  • Go-to-Market✦
  • Storyteller✦
  • Based in Delhi✦
§ 01

About Me

The person behind the portfolio

A good brand is a (visible) brand.

meetali

I’m a brand lead and creative director who builds from scratch: teams, systems, strategy, and the content that makes it all land. At Early, I built the marketing function from zero and helped drive the acquisition by Voy UK. At Arata, I took the brand from 10K to 80K organic followers and wrote the Shark Tank pitch.

At PlayShifu, I led narrative design for Tacto Doctor. It shipped to 40+ countries and earned a Toy of the Year nomination. My background is English and Communications, so I think in language before tactics. I write the strategy, the script, and the caption, run the shoot, brief the editor, and still lose sleep over the hook.

Brand Strategy & PositioningGTM StrategyAI-Native MarketingContent MarketingCreative DirectionLaunch CampaignsProduct ShootsMoodboards & Brand KitsNarrative DesignWebsite Copy & UX WritingCreator & Influencer OpsLifecycle EmailSocial Media Systems
§ —

By the numbers

Six years in.
Outcomes you can count.

6+
Years building brands

Built from zero to one.

no paid pushes ↗
10K→80K
Arata · organic followers

8× growth.

1
Acquisition

Early → acquired by Voy UK.

40+
Countries shipped

PlayShifu · Tacto Doctor.

10+
Brands shaped

D2C · HealthTech · Consumer Tech · Real Estate.

0→1
Functions built from scratch

Team, systems, strategy, content.

Also on the record
Toy of the Year NomineePlayShifuShark Tank FeaturedArataNow Running GTMVoy India
  • Available for briefs✦
  • Open to fractional CMO✦
  • Now running GTM at Voy India✦
  • Shark Tank featured — Arata✦
§ 02

What I do

Brand-builder and marketer, strategy through to the final caption.

the whole stack — strategy → shoot → final cut ✎

01Brand↗

Marketing Strategy

Identity, positioning, and voice sharpened into something people remember.

PositioningAudienceVoice & toneBrand architectureMessaging
02Marketing↗

Product Marketing

Go-to-market that hits, from launch campaigns to lifecycle.

GTMLaunchLifecycleRetention
03Brand · Marketing↗

Creative Campaigns

Scroll-stopping ideas brands get fan mail for.

IdeationScriptsSocialOOH
04Brand↗

Website Content

Copy that earns the scroll and converts.

UX writingLong-formLanding pagesProduct copy
05Marketing↗

Digital Advertising

Emails, ads, and journeys that don't sound like a robot wrote them.

EmailPaid adsAutomationCreator ops
and the fun stuff —＋ Podcast Production＋ Social Shoots＋ Creative Direction＋ Website Builds＋ Substack Ghostwriting
  • Arata ✦✦
  • Voy India ✦✦
  • PlayShifu ✦✦
  • EaseHawk ✦✦
  • NextHome ✦✦
  • D2C · HealthTech · Consumer Tech✦
§ 03

Brands I've Shaped

Six+ years · D2C · HealthTech · Consumer Tech · Real Estate.

Brands I’ve worked with

Arata2022 — 2024Voy India2025 — NowPlayShifu2023 — 2024NextHome2024EaseHawkConsulting
Global Presence —TigoAmazonLHANFieldfisherATSS100x

Arata

D2C · Hair & Beauty2022 — 2024
Bombay meri jaan,
Arata has landed.
CampaignArata
↗

Bombay Meri Jaan — Hair Fix Stick

Mumbai takeover launching Arata's hero product in the city of dreams.

Things you can't do
if you have curly hair
🌀
Arata × Blinkit
SocialArata
↗

Things you can't do if you have curly hair

Arata × Blinkit — 10-minute delivery, 10-second hook.

Arata on Shark Tank — the pitch
PRArata
↗

Arata on Shark Tank — the pitch

Wrote the Shark Tank pitch.

‹arata.in ✓⋯
80K
Scaled from 10K — organic
FollowMessage
SocialArata
↗

@arata.in — 10K to 80K

Scaled organically. No paid pushes.

Plumper, fuller lips
ReelArata
↗

Product film

InstagramAs aired · Shark TankThe pitch,
on repeat.
▶Reel
ReelArata
↗

Shark Tank — the reel

The pitch moment, cut for social.

InstagramCurly-hair rangeCurls,
sorted.
▶Reel
ReelArata
↗

Curly hair, sorted

Product-led reel for the curly-hair range.

InstagramProduct spotlightHero
product.
▶Reel
ReelArata
↗

Product spotlight

Hero-product storytelling.

InstagramCreator-ledUGC ×
product.
▶Reel
ReelArata
↗

UGC × product

Creator-led social proof.

Voy India

HealthTech · GLP-12025 — Now
The Truth About Obesity in India
PodcastVoy India
↗

The Truth About Obesity in India

Uncovering GLP-1s · E03. End-to-end podcast: concept, direction, post-prod, publishing.

joinvoy.in
Voy India
App contentUser journeysFeature explainersTrust & safetyRetention
WebVoy India
↗

joinvoy.in — product comms ecosystem

App content structure, user journeys, feature explainers, trust & safety messaging.

Influencer activation
CollabVoy India
↗

Influencer activation

Creator-led storytelling.

Influencer activation
CollabVoy India
↗

Influencer activation

Doctor-led credibility × creator reach.

The Truth — watch now
SocialVoy India
↗

The Truth — watch now

Social drop for E03 of Uncovering GLP-1s.

InstagramGLP-1s · explainedWhat even is
a GLP-1?
▶Reel
ReelVoy India
↗

GLP-1 explainer

3-month user journey
ReelVoy India
↗

3-month user journey

Shot, directed & post-produced end-to-end.

Consistency pays
ReelVoy India
↗

Consistency pays

Shot, directed & post-produced end-to-end.

InstagramSafety firstIs this
safe?
▶Reel
ReelVoy India
↗

Trust & safety messaging

InstagramOnboardingStart
small.
▶Reel
ReelVoy India
↗

Onboarding story

Instagram
VI
joinvoyindia
Weight-loss, reimagined
SocialVoy India
↗

@joinvoyindia — the feed

Daily content system.

* Click any tile to open the original piece (Instagram, YouTube, or site). Want the full story? See Selected Work below.

  • Deep dive —✦
  • Case 01 — Arata✦
  • Case 02 — Voy India✦
  • Case 03 — PlayShifu✦
  • Case 04 — EaseHawk✦
§ 04

Selected Work

Zoom in on four brands · four bets that paid off.

ARATA
ARATAHAIR FIXA·R·A·T·A
Fig. 02 — Hair Fix StickShark Tank ✦
Case 012022 — 2024

Arata

D2C · Beauty & Hair

A 6× revenue jump — and a Shark Tank deal to go with it.

Walked into a brand known for two products out of 25+, and managed a team of 8 creatives to rebuild it from the inside out. Restructured the website architecture, built A+ marketplace assets from scratch, and reset product storytelling. Launched 3 hero products and drove influencer content to 1M+ views. When Arata took the Shark Tank stage, the brand was ready.

6×
MRR growth
₹1Cr+
Shark Tank
10K → 80K
Followers
Role —Brand Lead · Team of 8
Product marketingSocialCreator opsCity takeovers
499
DR. EXPLAINS
GLP-1
Women's Day
COFFEE
OBESITY
THE TRUTH
₹
REEL
NEW
•
HABIT
.
Voy India
@joinvoyindiaReels grid
Case 022025 — Now

Voy India

HealthTech · GLP-1

Built the brand from zero — then helped it get acquired.

Joined Early at the 0-to-1 stage — no marketing team, a negligible social presence, a website built in Canva. I built the team and systems from the ground up, launched social across Instagram, YouTube, and LinkedIn, and worked alongside product and sales. Within a year I was a core team member driving Early's acquisition by Voy (UK pharma), shaping the doctor-led, prescription-first strategy that became Voy India. Spearheaded partnership podcasts (incl. Novo Nordisk) end-to-end, and ran 3+ shoots a week with doctors and nutritionists — taking Instagram from 0 to 13K in 4 months, organic and paid.

0 → 13K
Followers
Acquired
Outcome
3+
Shoots / wk
Role —Brand & GTM Lead · Current
RebrandShort-form videoCreator opsContent strategy
From: meetali@playshifu · Subj: don’t miss this
HEY — GUESS
WHAT?

Short and punchy. A subject line that earned the open, a body that earned the click, a CTA that didn’t sound like every other brand in the inbox.

Fig. 03 — Email testOPEN RATE ↑
Case 032023 — 2024

PlayShifu

Consumer Tech · Kids

Narrative design + content that shipped to 40+ countries.

Led end-to-end narrative design for Tacto Doctor — game story, educational content framework, 12-person production team. Owned content marketing and launch communications for US, Canada, and Russia markets. Tacto Doctor became a top-3 bestseller and received a Toy of the Year Award nomination.

40+
Countries
4.6★
Customer rating
Toy of Year
Award
Role —Narrative Designer & Content Marketer
Narrative DesignWebsite CopyLaunch CommsInternational
Eas
Fig. 04
Case 042021 — 2024

EaseHawk

Consulting · Global

Turning technical complexity into narratives investors and buyers trust.

Three years as a Brand & Communications Consultant and Creative Director at EaseHawk Technologies, partnering with founders, C-suite, and business leaders across North America, Europe, MENA, and Asia — including Amazon Bahrain, Tigo, and ATSS Saudi Arabia. I run stakeholder interviews, diagnose how a business communicates its value, and translate complex products into narratives that work for investors and enterprise buyers. As Creative Director, I conceptualised and directed 25+ explainer videos end-to-end — concept, script, on-set direction, and edit — across energy, fintech, AI, SaaS, smart cities, healthcare, real estate, and logistics.

20+
Engagements
25+
Explainer videos
3+ yrs
Experience
Role —Brand & Comms Consultant · Creative Director
BrandContentPositioningGTM
§ — Studio

Podcasts

behind the camera, too ✎

The Truth About Obesity in India
▶Uncovering GLP-1s · E03

The Truth About Obesity in India

Concept · direction · post-production · publishing. Novo Nordisk × Early.

The Masters of Business
▶Podcast · 100x

The Masters of Business

Production · scripts · post-production.

* End-to-end: concept, direction, shoot, post, publish.

§ — Off the record

Get to know me

The portfolio is the work.
This is the person behind it.

I care about theboring partsthat build brands: strategy, systems, the tenth draft of a caption.

— MeetaliNew Delhi, IN
Read what I write↗
background

English & Communications grad. I think in language before I think in tactics.

after hours

I write fiction on Substack. Short stories, nothing to do with branding.

on set

I run the shoot, brief the editor, and still lose sleep over the first three seconds.

trilingual

English, Hindi, Spanish. I code-switch mid-sentence and I'm not sorry.

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗
© 2026 Meetali SrivastavaDesigned, written, and art-directed by MS.Open to briefs