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§ 04·Service

Website Content

Copy that earns the scroll.

From portfolio sites to full product experiences. Clear messaging, intuitive flow, words that convert without sounding desperate.

Sites that read like a brand, not a brochure.

04
§ The approach

How I work

01

Flow before copy

Get the IA right first, what does each page earn? Then write to the flow, not to a word count.

02

Voice to the sentence

Headlines, subheads, button copy, error states. Every string is a chance to sound like the brand.

03

Ship and test

Pair with design. Ship tight. A/B the hooks. Keep what converts.

§ Proof

Case studies

Case / 01Arata

Role

Brand Lead, website, marketplace & creative

Visit Arata ↗

Rebuilt Arata's brand architecture from the inside out.

Challenge

Arata had 25+ products in development but consumers knew only two. The website lacked category logic, marketplace assets were unstrategic, and product storytelling was scattered across every channel.

Outcome

MRR scaled 6× from ₹1.5 crores to ₹9 crores in under 12 months. Brand visibility grew 28%, sales grew 17%. Arata walked onto Shark Tank India and walked out with ₹1 crore+ in investment.

Approach

  1. 01Restructured the entire website: category architecture, product narratives, and reasons to believe across haircare, skincare, and styling.
  2. 02Built A+ brand assets from scratch across Amazon, Flipkart, Blinkit, and Myntra, none had existed before.
  3. 03Led all brand and product shoots, acting as creative strategist across visual identity.
  4. 04Launched 3 hero products (Hair Growth Serum, Salicylic Acid Body Wash, Styling Gel) with full campaign strategy and marketplace execution.
  5. 05Secured 20+ strategic partnerships including Blinkit, Zomato, and Nykaa to expand reach.
₹1.5Cr → ₹9Cr
MRR growth
+28%
Brand visibility
₹1Cr+ raised
Shark Tank

See it live

Case / 02PlayShifu

Role

Narrative Designer & Content Marketer

Visit PlayShifu ↗

Product storytelling that sold in 40+ countries.

Challenge

PlayShifu needed someone who could bridge educational content design and commercial marketing, writing for parents who buy and children who play, across the US, Canada, and Russia.

Outcome

Tacto Doctor became one of PlayShifu's top 3 bestselling products, sold in 40+ countries, and received a Toy of the Year Award nomination in the USA in 2021, competing against LEGO and the world's leading toy brands.

Approach

  1. 01Led end-to-end narrative design and production for Tacto Doctor, game narrative, educational content framework, and a 12-person cross-functional team.
  2. 02Developed product messaging and website copy for international markets.
  3. 03Created original educational IP: free e-books and interactive books for ages 5+.
  4. 04Authored a Nestlé-commissioned research paper on 20+ early childhood motor skills, directly informing all new product R&D.
  5. 05Wrote launch communications and parent/educator-facing narratives across PlayShifu's product range.
40+
Countries
4.6★
Customer rating
20,000+
Reviews

See it live

Case / 03Voy India

Role

Product comms lead · current

Visit Voy India ↗

Website + app content for India's first GLP-1 platform.

Challenge

Turn dense clinical information into web copy users actually read. Earn trust quickly without losing personality.

Outcome

A site that feels premium, warm, and honest, the kind users screenshot to send to their mothers.

Approach

  1. 01Built the full product communication ecosystem.
  2. 02App content structure, user journey messaging, feature explainer frameworks.
  3. 03Trust & safety messaging integrated into growth, not buried in fine print.
  4. 04Retention and onboarding content that keeps users reading.
Web + app + social
Scope
Ecosystem
Deliverables
Ongoing
Mode

See it live

Also delivered for

EaseHawkArata

Got a brand like this?

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§ Other services

01 /↗

Marketing Strategy

Read more →
02 /↗

Product Marketing

Read more →
03 /↗

Creative Campaigns

Read more →
05 /↗

Digital Advertising

Read more →
  • Let’s build together✦
  • Available for briefs✦
  • Brand · Campaign · GTM✦
  • meetalisri.sri@gmail.com✦
§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

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